What we do.

Market Research

Polls, surveys, sentiment analysis, and community research — designed to capture what people actually think and feel, with methodology that holds up in front of donors, boards, or the press.

• Community sentiment and listening studies for congregations and nonprofits
• Political polling at the statewide, district, or local level
• News, social, and search sentiment analysis at scale
• Donor, member, and customer surveys with documented weighting
• Issue, ballot-measure, and brand-perception research
• Cross-tabs, banner books, and topline reporting

Data Engineering

Custom data systems built around the work each operation actually does — the analytical backbone large firms take for granted, sized for the campaigns, ministries, and businesses without a full in-house data team.

• Custom data systems built around the work, not an off-the-shelf template
• Records cleaning, matching, and deduplication that turn chaos into a usable picture
• Live integrations across CRMs, donor systems, voter files, and analytics tools
• Modern data models for the people, places, and records that drive each operation
• Documentation and handoff so in-house teams own what we build

Modeling

Forecasts, behavioral scores, and custom models for the decisions that matter most — built for operations that need a number they can stand behind, not a black box from a vendor's slide deck.

• Custom models for donor retention, member behavior, and customer lifetime value
• Congregation- and community-growth modeling for ministries and nonprofits
• Election forecasting at the race, district, or statewide level
• Persuasion, turnout, and audience scoring tuned to the data on hand
• Bespoke ML for the questions every operation has but no template answers
• Methodology documentation built for outside scrutiny

Geospatial Intelligence

Precinct, neighborhood, congregation, and market-area analytics built for decision-makers, not just data teams. Maps that answer real questions on a deadline.

• Precinct- and block-group-level demographic analytics
• Congregation- and community-area demographic profiles
• Local market and site-selection analytics
• Redistricting impact analysis and what-if mapping
• Field universe maps for doors, mail, and rallies
• Custom shapefiles and integrations with existing tools

Agentic AI

AI agents that handle the analyst grunt work — pulling data, drafting first-cut briefings, monitoring signals, triaging the next set of questions — leaving senior staff time for the judgment calls.

• Research and monitoring agents for media, social, and policy
• Briefing-drafting agents for senior staff and boards
• Data-pulling and dashboard-refresh agents
• Custom agent workflows tuned to existing reporting cadences
• Human-in-the-loop review built into every workflow

Briefings & Decision Support

Weekly briefings, scenario decks, and decision-ready analysis for the principals, boards, and senior staff who have to make the call. We translate the analytics, not just deliver them.

• Weekly principal and senior-staff briefings
• Scenario decks for major decisions and fundraising asks
• Board-ready presentations and executive summaries
• Rapid-turn analysis through election nights and major launches
• Plain-language methodology notes that hold up under scrutiny